Preface: This professional post aims to provide some practical guidelines & recommendations for integrating a service-community solution over varied social media channels. It is based on our real-world experience with a variety of clients in Germany. Social media by itself is no fun for business. It’s a world with zero structure, no rules and no real identities. With that, the massive adoption of social networks has changed forever people’s expectation of service and availability. Your customer expects you to be there for them and by fact would work with businesses that are accessible directly from their social circles. Even clients of most conservative businesses are spending considerable amount of time on social networks; exchanging thoughts, ideas, experiences and suggestions.